Strategic and long-range planning for the multinational corporation.
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Strategic and long-range planning for the multinational corporation.

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Published by Praeger in New York .
Written in English


  • International business enterprises,
  • Planning

Book details:

Edition Notes

SeriesPraeger special studies in international economics and development
LC ClassificationsHD69.I7 S35
The Physical Object
Paginationxii, 150 p.
Number of Pages150
ID Numbers
Open LibraryOL14721913M

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Long-range planning is usually considered to assume present knowledge about future conditions. It looks to make certain the plan's exact results over the period of its implementation. Strategic planning, however, assumes that your organization must be quick to respond to a dynamic, changing environment, which may require changes in the future. Channon's book states its objectives on page XVII in its preface `The basic purpose of this book is to describe the process and practice of strategic planning in the multinational enterprise. We have not started at the first principles of strategic planning systems but rather we assume these are well understood by the majority of our : David E. Hussey. J. Yin, D. Jamali / Long Range Planning 49 () 54 1– Regarding the customer as a stakeholder responsibility, eight companies listed ensuring product quality and service e x- cellence. This report has dealt with the strategic planning of Microsoft Corporation. Various types of strategic tools are there in order to analyze the performance of the company. Analysis of external environment can be analyzed by PEST analysis.

Presenting the text section of Strategic Management and Business Policy, this work provides current research and literature from the developing field of strategic management. firm firm's functional global groups growth Hewlett-Packard increase industry innovation internal strategic factors investment Long Range Planning Magic Chef. : The Responsive Global Organization: New Insights from Global Strategy and International Business (Emerald Studies in Global Strategic Responsiveness) (): Torben Juul Author: Torben Juul Andersen. University, took the entire strategic planning establishment to task in his book, The Rise and Fall of Strategic Planning. In effect, Mintzberg declared strategy did indeed have several meanings, all of which were useful. He indicated that strategy is a plan, a pattern, a position, a File Size: KB. A revised version of this paper will appear in the June issue of the Journal of Long Range Planning. M.I.T. UBRARiES MAR 2 3 RECEIVED Introduction Strategic planning in a multinational corporation has a two-fold task: to identify the strategic options most relevant to the corporation and to "narrow down" these options into the.